Designing Feedback loops to Understand Perceptions of Alexa's quirks and regain trust
Designing Feedback loops to Understand Perceptions of Alexa's quirks and regain trust
AI MARKETING TOOL / WEB APP / DATA VISUALISATION | 4 min read
AI MARKETING TOOL / WEB APP / DATA VISUALISATION
4 min read
EXTERNSHIP
EXTERNSHIP
BACKGROUND
An AI-powered tool to help brand managers track market trends and make data-driven decisions.
An AI-powered tool to help brand managers track market trends and make data-driven decisions.
An AI-powered tool to help brand managers track market trends and make data-driven decisions.
An AI-powered tool to help brand managers track market trends and make data-driven decisions.
In 2021, I had the opportunity to work with Unilever’s marketing team, that markets new product variants called innovations for brands we all love, like Vaseline, Dove, Knorr, and countless other home care products.
I designed solutions that streamlined launch tracking metrics, leading research and conceptualization while collaborating with developers to craft intuitive visualizations in PowerBI.
In 2021, I had the opportunity to work with Unilever’s marketing team, that markets new product variants called innovations for brands we all love, like Vaseline, Dove, Knorr, and countless other home care products.
I designed solutions that streamlined launch tracking metrics, leading research and conceptualization while collaborating with developers to craft intuitive visualizations in PowerBI.
In 2021, I had the opportunity to work with Unilever’s marketing team, that markets new product variants called innovations for brands we all love, like Vaseline, Dove, Knorr, and countless other home care products.
I designed solutions that streamlined launch tracking metrics, leading research and conceptualization while collaborating with developers to craft intuitive visualizations in PowerBI.
In 2021, I had the opportunity to work with Unilever’s marketing team, that markets new product variants called innovations for brands we all love, like Vaseline, Dove, Knorr, and countless other home care products.
I designed solutions that streamlined launch tracking metrics, leading research and conceptualization while collaborating with developers to craft intuitive visualizations in PowerBI.
TEAM
Snigdha - Lead Designer
Snigdha - Lead Designer
Snigdha - Lead Designer
Snigdha - Lead Designer
Anshumala - PM
Anshumala - PM
Anshumala - PM
Anshumala - PM
ROLE
Product thinking
Product thinking
Product thinking
Product thinking
User research
User research
User research
User research
Interaction design
Interaction design
Interaction design
Interaction design
Visual design
Visual design
Visual design
Visual design
TIME
(12 Weeks)
(12 Weeks)
(12 Weeks)
(12 Weeks)
LEVERAGING MICRO INTERACTIONS
Making data accessible, faster.
Making data accessible, faster.
Managers struggled with accessing key data points efficiently due to limitations in existing PowerBI visualizations.
Solution: Developed a consolidated visualization by integrating two pie charts into a single, streamlined view accessible with a single tap.
Impact: Reduced the time spent on data access from 10 minutes to 4 minutes per session, optimizing workflow.
Managers struggled with accessing key data points efficiently due to limitations in existing PowerBI visualizations.
Solution: Developed a consolidated visualization by integrating two pie charts into a single, streamlined view accessible with a single tap.
Impact: Reduced the time spent on data access from 10 minutes to 4 minutes per session, optimizing workflow.
Managers struggled with accessing key data points efficiently due to limitations in existing PowerBI visualizations.
Solution: Developed a consolidated visualization by integrating two pie charts into a single, streamlined view accessible with a single tap.
Impact: Reduced the time spent on data access from 10 minutes to 4 minutes per session, optimizing workflow.
Managers struggled with accessing key data points efficiently due to limitations in existing PowerBI visualizations.
Solution: Developed a consolidated visualization by integrating two pie charts into a single, streamlined view accessible with a single tap.
Impact: Reduced the time spent on data access from 10 minutes to 4 minutes per session, optimizing workflow.
RISK IDENTIFICATION
Discovering the Power of Visualizations
Discovering the power of Visualizations
Discovering the Power of Visualizations
Managers had just 15 minutes to scan through the data, and while the first iteration was well-received, it didn’t significantly reduce the time to scan.
Research revealed that managers relied heavily on RAG (Red, Amber, Green) filters to navigate data .
Solution: I improved the visual presentation by using RAG representations and making data more prominent by prioritizing key information.
Result: This enhancement led to a 50% increase in the use of key data sections
Managers had just 15 minutes to scan through the data, and while the first iteration was well-received, it didn’t significantly reduce the time to scan.
Research revealed that managers relied heavily on RAG (Red, Amber, Green) filters to navigate data .
Solution: I improved the visual presentation by using RAG representations and making data more prominent by prioritizing key information.
Result: This enhancement led to a 50% increase in the use of key data sections
Managers had just 15 minutes to scan through the data, and while the first iteration was well-received, it didn’t significantly reduce the time to scan.
Research revealed that managers relied heavily on RAG (Red, Amber, Green) filters to navigate data .
Solution: I improved the visual presentation by using RAG representations and making data more prominent by prioritizing key information.
Result: This enhancement led to a 50% increase in the use of key data sections
Managers had just 15 minutes to scan through the data, and while the first iteration was well-received, it didn’t significantly reduce the time to scan.
Research revealed that managers relied heavily on RAG (Red, Amber, Green) filters to navigate data .
Solution: I improved the visual presentation by using RAG representations and making data more prominent by prioritizing key information.
Result: This enhancement led to a 50% increase in the use of key data sections
INTEGRATING AI INSIGHTS
For future forecasts and better decision making
For future forecasts and better decision making
As early believers in AI, our team took things further by merging past trends with real-time data to spot patterns.
After some discussions with our tech team, we crafted AI-driven market predictions to offer brand managers easy-to-understand insights
As early believers in AI, our team took things further by merging past trends with real-time data to spot patterns.
After some discussions with our tech team, we crafted AI-driven market predictions to offer brand managers easy-to-understand insights
As early believers in AI, our team took things further by merging past trends with real-time data to spot patterns.
After some discussions with our tech team, we crafted AI-driven market predictions to offer brand managers easy-to-understand insights
As early believers in AI, our team took things further by merging past trends with real-time data to spot patterns.
After some discussions with our tech team, we crafted AI-driven market predictions to offer brand managers easy-to-understand insights
INTRODUCING FORECASTING
Future forecast highlights
Future forecast highlights
Future forecast highlights
Designed the forecast widget to feel simple and familiar, like a weather forecast.
The widget would scan data across the dashboard and prioritise only to showcase the larger gaps. Brand managers loved this feature more than anything else.
Designed the forecast widget to feel simple and familiar, like a weather forecast.
The widget would scan data across the dashboard and prioritise only to showcase the larger gaps. Brand managers loved this feature more than anything else.
Designed the forecast widget to feel simple and familiar, like a weather forecast.
The widget would scan data across the dashboard and prioritise only to showcase the larger gaps. Brand managers loved this feature more than anything else.
Designed the forecast widget to feel simple and familiar, like a weather forecast.
The widget would scan data across the dashboard and prioritise only to showcase the larger gaps. Brand managers loved this feature more than anything else.
GROUND WORK
Creating a broader impact
Creating a broader impact
Tweaking the design system
Improved color contrast in the design system by adding high-contrast variations and new components, making it more accessible and visually engaging.
Working with constraints
PowerBI’s visuals were limited, so we brainstormed as a team, explored the library, and tried creative techniques to make our dashboards fresh, interactive, and more engaging!
Streamlining Documentation
I created feedback templates to skip real-time note-taking during reviews—our SCRUM master loved it! It saved the team tons of email threads.
REFLECTIONS
I got to collaborate closely with an awesome team, and we each brought something unique to the table which was refreshing. Also, experimenting with different research strategies was incredibly freeing. It made me more adaptable and keenly aware designer wich I will truly cherish.
I got to collaborate closely with an awesome team, and we each brought something unique to the table which was refreshing. Also, experimenting with different research strategies was incredibly freeing. It made me more adaptable and keenly aware designer wich I will truly cherish.