AI MARKETING TOOL / WEB APP / DATA VISUALISATION
SHIPPED
CONTEXT
An AI-powered tool to help brand managers track market trends and make data-driven decisions.
I had the opportunity to work with Unilever’s marketing team to streamline their product launch tracking. Creating an early warning system. I was responsible for leading research, conceptualisation, data visualisation and interaction. I Worked closely with the developers to explore and craft intuitive visualisations on PowerBI.
PROBLEM
Brand managers struggled to track launches and swiftly identify issues in various stages due to overwhelming data.
SOLUTION HIGHLIGHTS
Built an overview Dashboard with AI enabled insights
GROUND WORK
Gained context and more..
Conducted two research methods to understand user behavior and pain points.
08
Semi Structured Interviews
My goal was to pinpoint key data points for managers and understand their priorities.
06
Task Observations
I explored how they got things done, what data they relied on, and how they navigated it all.
6/8
Prefer RAG’s
8/8
Channels are basically different trade routes eg. small stores, large retailers, and online.
>5%
Online Resolutions
Focused on turning non-actionable data into predictive insights
DESIGN DECISIONS
Designing a Fast & Scannable Layout
The funny traffic light story
The layout was well-received during user testing. On a client call, I shared how I progressed to this version.
Earlier, I’d made a quick mockup during kickoff that looked like traffic lights. Turns out, they liked that version more!
Discovering the Power of Visualizations
After multiple iterations and brainstorming sessions with the dev team we landed on these visualisations that made spotting poor performance super easy
IMPACT
Mention the impact here broadly
Learning 01
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Learning 02
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Learning 03
Something I need to write here to make it look veryyy naaice!!